Marketing & Communication courses

Marketing & Communication courses

Marketing & Communication courses

Once its strategy has been defined, Marketing helps guide the company in product development, customer research, pricing, brand development and the choice of distribution channels. Whether traditional or digital, it helps identify the target consumer, find the market for the product and establish the best communication strategy.

Who can benefit from our Marketing & Communication training courses?

Our programs are aimed at a French-speaking audience wishing to sharpen or acquire their skills in Marketing and Communication. Whether you're a professional in a management position, in retraining or just starting out, our programs are accessible at all times. They are available in distance or blended* versions, alternating between synchronous and asynchronous sessions.
*Blended: program integrating face-to-face training modules with synchronous and asynchronous distance learning modules.

What are the benefits of Marketing & Communication Training?

  • Our real-world pedagogy enables you to initiate the anchoring process right from the start.
  • Our certification process ensures academic and professional recognition
  • Our international alumni network and dedicated events give you the assurance of ongoing dialogue with an environment full of expertise and opportunities.

Key areas covered by Marketing & Communication Training

  • Digital marketing
  • Marketing Remix
  • Data-driven marketing
  • Customer loyalty and prospecting
  • Marketing and sales synergy
  • E-commerce and M-commerce
  • E-reputation, marketing automation

Develop your expertise with IFG Executive Education's Marketing & Communication courses

MBA Online
Digital marketing and communications manager
MBA Marketing 4.0
Duration :
Format:
275 H
remote
Certificate
Digital marketing and communications manager
Communication strategy and digital marketing
Duration :
Format:
60 H
Online
Certificate
Business Development Manager
Trade marketing
Duration :
Format:
56 H
Online

The experts involved in IFG Executive Education's Marketing & Communication training courses

Anne-Sophie DUTAT
Anne-Sophie DUTATEntrepreneur, Teacher - trainer Business consultant - Paris
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  • MBA International Marketing & Luxury Brand Management - Sup de Luxe
  • DISC and Lego Serious Play certified

 

His expertise:

  •   Intercultural Management
  • Innovation and Creativity
  • Change management
  • Digital Transformation
Carole FOURNIER
Carole FOURNIERMarketing Strategy Trainer Marketing and Communication Consultant - Angers
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  • ESC Lille - Marketing Communication Sales Strategy
  • Master's degree in private law

 

His expertise:

  • Marketing strategy and action plans
  • Market analysis and strategic recommendations
  • Defining brand positioning
  • Sales network management and production of sales support tools
  • Creation of project management and analysis tools
Nihal MOUGAMADOU
Nihal MOUGAMADOUDigital Marketing and Business Consultant - Paris
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  • Inseec Business School - MBA Marketing and Brand Management

 

His expertise:

  • Marketing strategy
  • Business Development International
  • E-Commerce
  • B2B Marketing and Sales Strategy
  • Brand analysis
Hélène GRANDJEAN
Hélène GRANDJEANTrainer and Brand Strategy Consultant - Paris
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  • Graduate of EM Lyon

 

His expertise:

  • Brand Strategy
  • Marketing strategy
  • Mentoring
  • Corporate Strategy
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